San Fermín festivities are also a good chance to know the navarra traditions and customs such as the rural sport. During the festivities, every midday in Plaza de los Fueros the best aizkolaris, tronzalaris, harrijasotzailes are gathered. All of them, rural sport people willing to maintain the healthiest of their traditions.

Music floods the city throughout the entire fiesta and you will be able to find anything from folk festivals and Basque flute concerts to street discos and rock concerts. The music that is most in tune with the Sanfermines however, continues to be the music played by txarangas and peñas that fill the streets at all hours.

Music floods Pamplona streets during San Fermín 2008 Festival. 204 out of 484 festival programme's events are related to music: reveilles, street music bands, outdoor dances, folk, rock, jazz...  Main part of the 3,1 million Euros programme budget is devoted to music.